Section: Shared Ownership

National Housing Federation launches shared ownership campaign

Posted 19.02.20
National Housing Federation (NHF): Further reading

The NHF has launched a new national campaign to boost the public's understanding of shared ownership.

The campaign has been developed over the past two years in partnership with more than 40 housing associations.

It has been launched to help raise awareness of shared ownership as an option for getting on the housing ladder, in the face of falling home ownership rates among young people, families and those who struggle to save for a large deposit.

The campaign is based around a three-year advertising drive, covering print media, social media, and traditional outdoor advertising.

Meanwhile, participating housing associations will get access to a suite of advertising material to help them market their own shared ownership homes.

The NHF has also developed a new website which, for the first time, lists shared ownership homes for sale across the country in one place, as well as providing information and advice about buying a shared ownership home.

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Reporting on February 2020

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