This article summarises research undertaken on behalf of the Salford-based arms-length management organisation, Salix Homes. The research looked at the way social media can support engagement with residents, provide them with new ways to access services and better position Salix Homes at the forefront of social housing.
For social housing communications professionals who are dipping their toe in social media, twitter is the obvious place to start.
The ubiquitous nature of SMS texting in everyday life is now extremely apparent with appointment confirmations being delivered via text from GPs, dentists and hairdressers and it is now being increasingly used by forward-thinking social landlords.